11am
In order to generate funds for the festival, the fundraising committee took it upon themselves to arrange a garage sale. The sale was made possible by VSO Tajikistan country director Catherine Hine, who donated a large majority of her own household items in preparation for her departure from her role in Tajikistan.
The Garage Sale was held in Catherine's own backyard where tables were set up and an array of items including books Dvds, clothes and utensils were placed. Signs led the way to Catherine's house and the team took turns taking to the streets to persuade people to come to the sale.
By 12pm Catherine's backyard was full of interested people looking for a bargain and the sale was well underway. The marketing team took the chance to talk to those who came to the sale in order to garner more views on the festival and what would encourage people to come to it. This feedback proved invaluable as we moved forward with the creation of Rangobarang Festival.
Derek Bethom also made an appearance in preparation for his assumption of the country director role.
The day was an overwhelming success, with over 1,500 somoni raised to go directly towards funding the festival. In addition to the charitable benefit, we also gained the highly important ideas of our festival's target audience and had our first experience with the buzzing expat community.
No comments:
Post a Comment